‘We’re witnessing the biggest movement in consumer behaviour in over five decades’: Food makers urged to think ‘long and hard’ at response to ‘blistering’ cost of living crisis

Europeâs consumers are displaying signs of severe âinflation fatigueâ as they face a declining standard of living that is forcing a range of coping behaviours not seen since the austere late 70s and early 80s, warns a sobering report from IRI.

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