The lower barrier for entry to market for startups and emerging brands created by the surge in online grocery shopping early in the pandemic is creeping back up as consumers increasingly return to brick-and-mortar stores for the bulk of their shopping â requiring companies reliant on direct-to-consumer to rethink their go-to-market strategy, according to data presented at Natural Products Expo East.
Read more about it via https://www.foodnavigator-usa.com/Article/2022/10/04/Is-the-era-of-online-shopping-as-the-great-equalizer-for-small-large-brands-ending?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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