Alcohol-free alternatives provide a welcome option to the increasing number of consumers who choose not to drink. But there are growing concerns that branding similarities to alcohol could mean that alcohol-free alternatives act as a gateway into alcohol for children or those at risk from harmful drinking. So the UKâs Portman Group has set out its first-of-its-kind guidelines on how to market such products responsibly.
Read more about it via https://www.beveragedaily.com/Article/2024/01/18/Marketing-alcohol-free-drinks-responsibly-Portman-Group-guidance?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
No comments:
Post a Comment