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Thursday, 11 January 2024

Can Oatly reinvigorate slowing oatmilk category sales with launch unsweetened, clean-label options?

Oatmilk pioneer Oatlyâs new Unsweetened Oatmilk and Super Basic Oatmilk, which launched this week, respond to rising consumer concerns about plant-based milks, including their nutritional value and, for some, long lists of unfamiliar ingredients, which are taking a toll on the overall categoryâs sales and volumes.

Read more about it via https://www.foodnavigator-usa.com/Article/2024/01/11/can-oatly-reinvigorate-slowing-oatmilk-category-sales-with-launch-unsweetened-clean-label-options?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS

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