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Friday, 10 February 2023

PepsiCo leans on new flavors, double-digit marketing to enhance consumers’ value perception, justify price increases

Through a combination of new flavor and product launches, boosting advertising and marketing, and integrating purpose throughout the organization, PepsiCo expects to build on a strong fourth quarter and deliver upwards of 6% organic revenue growth in 2023 despite ongoing inflationary pressures.

Read more about it via https://www.foodnavigator-usa.com/Article/2023/02/10/PepsiCo-leans-on-new-flavors-double-digit-marketing-to-justify-price-increases?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS

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