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Wednesday, 15 February 2023

Coca-Cola plans more price increases in 2023, leans on marketing to offset impact

The Coca-Cola Co. plans to raise prices again in 2023 against some retailersâ calls to roll back increases, arguing it has âearned the right to price with the consumersâ through enhanced marketing and an agile packaging approach that balances premium and small entry-level, pack-sizes for broader consumer appeal.

Read more about it via https://www.foodnavigator-usa.com/Article/2023/02/15/coca-cola-plans-more-price-increases-in-2023-leans-on-marketing-to-offset-impact?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS

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