How synthetic reality can inform innovation: 'Simulated task environments and eye-tracking technologies are increasingly being adopted'

Developments in innovative user-testing environment technologies are unlocking new opportunities for food scientists and businesses to understand the consumer path to purchase, helping to drive innovation and grow sales. FoodNavigator visits the Perceptual Experience Lab (PEL) at Cardiff Met to learn more.

Read more about it via https://www.foodnavigator.com/Article/2022/11/17/How-synthetic-reality-can-inform-innovation-Simulated-task-environments-and-eye-tracking-technologies-are-increasingly-being-adopted?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS