Mintel: Is the ‘plant-based’ claim losing credibility with consumers?

Just as the term âall-naturalâ has lost much of its healthy-image luster over the years, the claim of âplant-basedâ also may be at risk of losing some of its better-for-you significance with consumers, according to Mintel research.

Read more about it via https://www.foodnavigator-usa.com/Article/2021/08/12/Mintel-Is-the-plant-based-claim-losing-credibility-with-consumers?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS