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Monday, 23 August 2021

How local sourcing buffers Weetabix against supply shocks: ‘It protects us from fluctuations in the wider wheat supply chain’

Poor harvests globally are pushing up wheat prices and raising concerns over supply constraints. But, despite âtemperamentalâ weather this summer, the UKâs biggest cereal brand says its local sourcing strategy has paid off.

Read more about it via https://www.foodnavigator.com/Article/2021/08/23/How-local-sourcing-buffers-Weetabix-against-supply-shocks-It-protects-us-from-fluctuations-in-the-wider-wheat-supply-chain?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS

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