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Wednesday, 16 May 2018

‘A new axis of innovation’: Colour positive claims as a purchase driver

Social media has made photogenic food a must â meaning that colour is becoming an increasingly important purchase driver. To meet this demand, food manufacturers need to deliver vibrant colours that are also perceived as natural.

Read more about it via https://www.foodnavigator.com/Article/2018/05/16/A-new-axis-of-innovation-Colour-positive-claims-as-a-purchase-driver?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS

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