IDlocate’s cloud-based platform enables consumers to verify authenticity, receive brand engagement content and check recall status every time they scan an individual product.
Conscious that other traceability solutions were not consumer-led and were cumbersome for shoppers to use, the IDlocate platform was created to put shoppers’ needs front and centre.
The platform uses a product’s source data to deliver engaging and relevant traceability and marketing content regarding authenticity and providence to drive consumer preference and trust.
Location-based product information is sent directly to global consumers anytime and anywhere in the world. By simply scanning the QR code from each pack, not only is the product verified as authentic (important for export markets), traceability and marketing content allow the shopper to experience virtual farm or factory tours; usage suggestions such as recipes and purchasing offers; and much more.
The system also includes a customised dashboard so distribution, marketing and sales teams can track each interaction and scan received right back to an individual product via GPS mapping and contact data.
Read more about it via http://foodprocessing.com.au/content/materials-handling-storage-and-supply-chain/product/idlocate-cloud-based-authentication-platform-869569233
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