Ideological objects in the practical world: How plant-based meat shapes food practices

While the consumer market for plant-based meat does not completely consist of vegetarians and vegans, choosing a vegan burger over a meat one remains a conscious rejection of meat-eating. This provides plant-based meat with a meaning, its presence in cooking representative of a belief in the undesirability of eating animal meat. However, in many situations practicality often merges with, and even takes prominence over, this meaning. How do the two things affect food practices?

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