Many packaged food and beverage manufacturers that have trimmed serving sizes without lowering cost in recent years to mitigate inflation have tried to do so in stealth mode for fear of losing value-seeking shoppers, but new research suggests if they reframed the downsizing as âportion controlâ consumers might reward them.
Read more about it via https://www.foodnavigator-usa.com/Article/2023/01/16/Could-reframing-shrinkflation-as-portion-control-boost-sales?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS
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