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Monday, 5 December 2022

Kroger’s early ‘risky’ bet on digital, creating ‘seamless’ ecosystem boosts sales, creates new CPG marketing opportunities

Krogerâs big bet on digital, including personalized marketing and creating a âseamlessâ ecosystem that smoothly integrates digital and instore shopping along with fast home delivery or click and collect options, is paying off as the retailer saw identical, digital and private label sales all climb in its third quarter.

Read more about it via https://www.foodnavigator-usa.com/Article/2022/12/02/Kroger-s-early-risky-bet-on-digital-creating-seamless-ecosystem-boosts-sales-creates-new-CPG-marketing-opportunities?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS

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