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Friday, 25 August 2017

Soup-To-Nuts Podcast: Tweaking ads to show cooking with kids makes brands relatable

Images of mom preparing dinner alone in the kitchen for her busy family have been a staple in food and beverage marketing for decades, but new consumer research from the Benenson Strategy Group suggests brands that continue to recycle this theme are missing the mark with modern families and their sales could suffer as a result. 



Read more about it via http://bit.ly/2xAxTwB

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